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Job Summary

*This position is open to current SJSU employees only.*  

The Digital Marketing and Communications Manager reports to the Director of Digital Marketing and Communications. In collaboration with the University Marketing and Communications team, the Digital MarComm Manager supports the mission of the university by creating and implementing integrated content and digital strategy for a wide range of university digital communication and marketing platforms, including but not limited to university websites, blogs, social media, video, audio, marketing automation platform and e-newsletters channels - designed to market and promote SJSU to key audiences. The Digital MarComm Manager serves as the lead for the university’s social media channels and livestream initiative, as well as the university’s Hootsuite partnership. The incumbent will organize and implement digital assets and publish digital content to maximize SJSU’s exposure, promote SJSU’s brand and achieve communication goals via all digital communication channels while upholding SJSU’s web and accessibility standards. The Digital MarComm Manager will also provide scheduled reports, audits and analysis related to Google Analytics, video, social media, search engine optimization, marketing campaigns, and advertising. The incumbent will organize digital assets and publish digital content to maximize SJSU’s exposure, promote SJSU’s brand and achieve communication goals via the web; uphold SJSU’s web and accessibility standards and is a member of the university’s emergency communications team.

Key Responsibilities

• Create and implement digital communications/marketing strategies on various communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) that supports university’s strategic goals and key initiatives.
• Develop compelling stories, messages and visuals that attract and engage a digital audience and follow SJSU’s brand standards and communication style guidelines.
• Write original content, coordinate, edit and proofread written contributions from others and maintain quality, consistency and relevance.
• Manage all required content (text, video, images, etc.) and provide metadata, such as keywords and short descriptions, to accompany each piece of content.
• Create digital advertising marketing plans and strategies to increase brand awareness, enrollment, donor/alumni engagement, and other key university initiatives.
• Lead campus-wide social media strategy and provide training to SJSU Campus Communicators Network and Hootsuite users; guide efforts of student assistants and campus employees in social media best practices that advance SJSU's strategic goals.
• Lead in the development, ideation and scheduling of social media content; manage a rich content calendar and social media guide.
• Produce high quality, engaging, and visually interesting still photos, video images/videography and live content for a variety of platforms.
• Assign and direct photography and video vendors and manage student assistants who support web and social media efforts.
• Continually assess and remediate websites for accuracy; oversee regular review of digital content with subject matter experts to ensure content remains accurate and current and ensure online content meets legal and compliance requirements.
• Develop, implement and continually improve SJSU's engagement on social media and other online networks.
• Monitor relevant conversations in social media, tools and web applications, and represent the university in these conversations as appropriate.
• Gain insight into target audiences, build engagement and manage digital communications strategy.
• Drive consistent, relevant traffic and leads from our social networks.
• Manage timely responses to customers and followers’ queries and comments
• Manage communications in crisis situations, including coordination with the media relations team and leadership—with support from the Digital Director.
• Lead university livestream effort, which includes management of SJSU Vimeo channel. Provide stream keys as needed for events.

Knowledge, Skills & Abilities

• Ability to communicate with constituents in a professional and respectful manner
• Expert writing, editorial, interpersonal communication, active listening, analytical skills
• Ability to effectively present ideas and concepts in presentation format
• Comprehensive knowledge of web and digital communications with the ability to develop and execute communications in evolving media to effectively promote and position the university
• Expert in web content standards, blogging, email marketing, and social media marketing
• Knowledge in content management systems to update, curate and manage digital content
• Knowledge in social media platforms/tools, and an understanding of audience demographics and how they use these platforms to guide content and technology (e.g., Twitter, LinkedIn, YouTube, Vimeo, Instagram, Facebook, Google, Reddit, Snapchat, Pinterest, Periscope, blogs, wikis, RSS, etc.)
• Knowledge in data and analytics to measure impact, create metrics reports and refine strategies (e.g., Google Analytics, Facebook Insights, Twitter Analytics, Search Engine Optimization, marketing automation, various social and digital tools.)
• Ability to produce still photos, video images/videography and live content for a variety of communications. Skills and ability with photo and video editing software (online and native applications) is necessary
• Ability to write and edit HTML and CSS
• Knowledge in project management meet deadlines, follow-through on assignments, take direction, attend to and communicate about the details of any assignment and juggle multiple competing priorities. Demonstrate personal initiative and strong communication skills
• Knowledge of web usability, accessibility, browser compatibility, design, prototyping and deploying mobile-friendly, responsive websites
• Knowledge of all aspects of digital communications, including the technical aspects of various media
• Knowledge of online and native creative applications, such as Photoshop and Premiere, and the encoding standards for optimal online delivery of multimedia content

Required Qualifications

• A Bachelor’s degree in a related field and/or equivalent
• Five years of related professional or technical experience

Preferred Qualifications

• MFA or related Master’s degree
• Experience developing and implementing digital communications and marketing strategies on websites, social media, video/audio, marketing automation and other digital channels
• Experience with digital and social media marketing
• Experience working within content management systems (CMS) to update, curate and manage digital content
• Experience producing and editing photos, videos/audio and live content

Compensation

Classification: Public Affairs Communications Specialist III
Anticipated Hiring Range: $7,334/month - $7,584/month
CSU Salary Range: $4,842/month - $8,759/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• Resume
• Letter of Interest

All applicants must apply within the specified application period: December 2, 2024 through December 15, 2024 This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel
jobs@sjsu.edu
408-924-2252

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu.

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification: 

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at clerycompliance@sjsu.edu.

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf. The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at uhs-frontdesk@sjsu.edu.

Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).